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How do I find the right people to reach?

Outreach finds people three ways: influencers your audience follows, groups they post in, and posts about what you help with. You pick the first two here.

Updated 29 September 2026

Watching somebody is not contacting them, and nobody is told you're watching. Nothing goes out to anyone at this stage. The posts search runs by itself every Monday, and you see it on your Dashboard under Recommended posts.
First: your community needs a description Outreach opens only once your community exists and has a description, because everyone you're shown is matched against it. The clearer that description, the better the people you're shown.

Take me there

  1. Open Outreach and press Discover

    Outreach is four screens and Discover is the fourth. It's the only one about finding people.

    With both menus folded away, Outreach is four icons in the second column. Discover is the magnifier at the bottom of them.

    With both menus folded away, Outreach is four icons in the second column. Discover is the magnifier at the bottom of them.

    Take me there

  2. Read what it matches against, then press Yes

    The first time, a box shows your community description and asks whether to find people for it. That description is the whole basis of the matching. If it's wrong, press Let me refine it first and fix it.

    If you haven't yet said who you're looking for, the next screen is Who to reach. It's already filled in from your community, with the countries to search. Check it, save it, and you arrive in Discover.

    Everyone you are shown is matched against these words. Read them before pressing Yes, find people for this.

    Everyone you are shown is matched against these words. Read them before pressing Yes, find people for this.

  3. Read the reason, then press Watch this one

    Every suggestion carries a percentage and a reason. The reason matters more: it says which part of your audience that source reaches. Not interested removes it.

    The reason under each name says which part of your audience that source reaches.

    The reason under each name says which part of your audience that source reaches.

  4. Do the same for Groups

    Influencers are people your audience follows. Groups are where your audience posts. They bring different people, so two or three of each works better than five of one.

    Two headings, two kinds of source. Groups is the second one.

    Two headings, two kinds of source. Groups is the second one.

  5. Ask for more whenever you want

    Find me more sources runs the search again, and you can say what you want in your own words. Sources you've dismissed don't come back.

    Press this to search again, and say what you want more of.

    Press this to search again, and say what you want more of.

You will know it worked when you're watching at least one influencer and one group, and their people start appearing on your Pipeline.

How do I see what Maya is doing for me?

Related articles

Can I use Outreach on Instagram or X?

Not yet. Today Outreach works on LinkedIn only, through your own account. Instagram and X are coming soon, and nothing you set up now is wasted.

Do my new connections get a welcome email automatically?

Yes. If you use Outreach, every new connection gets a welcome email by itself, as soon as we have their email address. The LinkedIn welcome message is the one that waits for your go-ahead. One screen shows you both, in about two minutes.

How does Outreach turn strangers into community members?

Outreach finds people who have recently shown an interest in the problem you solve, gets your name in front of them on LinkedIn, and brings the ones who say yes into your community. Most of it runs by itself. Your part is a few minutes a day approving comments, and then making new members feel welcome.

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