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How do I use Outreach?

Outreach watches influencers and groups your audience already follows, picks out people who have recently shown interest in what you help with, and brings the ones who say yes into your community. Your part is a few minutes a day approving comments.

Updated 24 September 2026

A comment is never posted in your name until you approve it. The like, the connection request and the welcome email go by themselves, through your own LinkedIn account and your community, so the people you reach hear from you rather than from a tool.
First: you need desktop Chrome Outreach runs through a one-time Chrome extension, which only works on desktop Chrome. You can't start it on a phone or an iPad.

  1. Create a community first

    Outreach stops here until a community exists: it finds people by matching against who your community is for, and it brings the ones who accept into it. About two minutes of work.

    Outreach stops here until a community exists to match against.

    Outreach stops here until a community exists to match against.

    Take me there

  2. Pick the influencers and groups to watch

    Name a few accounts your audience already pays attention to, and a few groups where they post. People who react to their posts about your topic are who Outreach looks at first. It also searches LinkedIn every Monday for recent posts about what your community helps with.

    Two things to fill in: people your audience follows, and where they post.

    Two things to fill in: people your audience follows, and where they post.

    Take me there

  3. Install the Chrome extension

    Thirty seconds, once, on desktop Chrome signed in to the same account. It's there because Outreach works through your own LinkedIn.

    Desktop Chrome only, and only once.

    Desktop Chrome only, and only once.

What happens next

The whole journey, from the first reaction to someone joining your community: How does Outreach turn strangers into community members?

Every question about the columns: Outreach pipeline: your questions answered

You will know it worked when you have a community, the extension installed, and influencers or groups being watched. Comment drafts start arriving once people have been found.

How does Outreach turn strangers into community members?

Related articles

Can I use Outreach on Instagram or X?

Not yet. Today Outreach works on LinkedIn only, through your own account. Instagram and X are coming soon, and nothing you set up now is wasted.

Do my new connections get a welcome email automatically?

Yes. If you use Outreach, every new connection gets a welcome email by itself, as soon as we have their email address. The LinkedIn welcome message is the one that waits for your go-ahead. One screen shows you both, in about two minutes.

How does Outreach turn strangers into community members?

Outreach finds people who have recently shown an interest in the problem you solve, gets your name in front of them on LinkedIn, and brings the ones who say yes into your community. Most of it runs by itself. Your part is a few minutes a day approving comments, and then making new members feel welcome.

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